Genuss Laden 24/7

Our Genuss Laden 24/7 shop complements the town market. Round the clock, 28 agricultural businesses and award-winning food producers from the region provide 240 products for sale, in a contemporary self-service format. To quell that ‚sudden hunger pang‘, or for gifts and mementos from your holiday, Genuss Laden 24/7 has so many regional products and great ideas. A cash machine and Click & Collect-boxes complete the offer.

Bauernladen Virgen

Exquisite products from the National Park region

Exquisite products can be found in the farm shop. The list of culinary delicacies is long. Gift ideas and decorations are suitable as souvenirs. The best thing is to come by and choose according to your own taste.


Every Friday afternoon and Saturday morning our popular fresh produce market is held in Messinggasse, in the town of Lienz. Delicious treats – the region‘s best – are available at 18 stands.

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