Kaufhaus Schäfer

A visit to the “Schäfer” department stores

The Schäfer department stores‘ is an institution and more than lives up to its slogan „Everything in it“: here you can find everything from hand-woven table linen to daily bread, from buttons to dolls‘ kitchens, from sushi to fried chicken, from building blocks to South Tyrolean souvenirs.


Greenstore – Headshop & More

At the „Greenstore – Headshop & More“ everything revolves around the versatile, health-promoting hemp plant – whether as CBD oil, muscle and joint ointment or skin cream. As tea, liqueur or tobacco, Hand also surprises – a real treat. And everything is 100% legal.


Soap paradise – natural care

Handmade soaps are something special. Not only the traditional craftsmanship distinguishes them, but also the best natural substances and purest essential oils. The soap paradise in Lienz offers a selection of over 40 varieties, cut unpackaged from the block on site.


The latest fashion trends are available at „ANINA“ in the centre of Lienz. Here „she“ always finds something suitable – whether tops, dresses, trousers, skirts or overalls. The fashion comes directly from Italy. Everything can be wonderfully combined – the typically Wendy Trendy collections by „ANINA“.

People‘s Fashion

People’s Fashion – exclusive brands

„People‘s Fashion“ is the address for women‘s fashion on the main square in Lienz. The boutique carries sporty, elegant collections from brands such as Cambio, Princess,… Here you can find trendy outfits and matching accessories. „People‘s Fashion“ – for everyone who enjoys beautiful fashion.

Konditorei Glanzl

City Café – Konditorei Glanzl

The City Café – Konditorei Glanzl promises to put a smile on your face with sweet specialities. For over 30 years, delicious cakes, pralines and chocolates have been made here from the best ingredients – to take away or to enjoy on the spot. The „Glanzl“ is always worth a sin!

Diogenes im großen Fassl

Gifts & Liquor Store

Gift articles and various schnapps are sold at „Diogenes im großen Fassl“. In the first East Tyrolean schnapps shop there are many fine distillates to taste and buy. In addition, everything for distilling schnapps, furniture made from barrels and hand-painted glasses and bottles.

Diogenes – Furniture like good wine. Helmut Pramstaller shares his passion for barrels with the philosopher. Across Europe, the former world champion searches for old barrels and shapes them into individual, self-designed pieces of furniture. A certificate stating which wine the barrel originally stored, is included.


Nature, quality, regionality

The Wurzelstock brand has established itself in the field of natural essential oils, sauna oils, handmade soaps, skin care creams, herbal salts, incense and food supplements. Quality and regionality are the top priorities.

Binter Edelbrände

Elke’s fine brandies

Elke‘s brandies come from the National Park. There are more than 30 different types of schnapps and liqueurs. A special passion is rowanberry and masterwort. The brandies are regularly awarded prizes.

Bauernladen Virgen

Exquisite products from the National Park region

Exquisite products can be found in the farm shop. The list of culinary delicacies is long. Gift ideas and decorations are suitable as souvenirs. The best thing is to come by and choose according to your own taste.

AGEtech – smart electric

The professionals for electronics

At AGEtech you will find the latest electronic products. For customers with a particular affinity for music, AGEtech offers the opportunity to try out and experience well-known brand products in the exclusive Audio Lounge.

Möbel & Objekte

Stylish antiques

Stylish antiques and decorations are bought and sold by the restorer Werner Mühlburger. As a carpenter, he specialises in the processing of old, antique wood. From peasant wardrobes to mirrors and holy figures to elegant small items, antique lovers will find a wide selection.

Pichlers Schokoladenwelt

Pichler‘s chocolate world invites you to taste, look and try! Here, sweet hours are spent not only at Tyrol’s largest chocolate fountain. Over 150 different varieties of handmade chocolate are made with natural and exquisite raw ingredients.

Discover the secret of hand-crafted East Tyrolean chocolates. But beware! – This seduction is addictive!

Villgrater Natur

The best of wool

The Villgrater Natur Haus stands in the middle of nature and for nature. For over 30 years, the best of wool has been produced in Innervillgraten. In the Villgrater Naturschlaf-Manufaktur, exquisite natural resources are refined by hand into effective products, for more vitality in everyday life.

Öffnungszeiten Innervillgraten: Montag bis Freitag 7.30 – 12.00 Uhr, 13.30 – 18.00 Uhr und Samstag 9.00 – 12.00 Uhr
Öffnungszeiten Concept Store: Montag bis Freitag 9.00 – 12.30 Uhr, 13.30 – 18.00 Uhr und Samstag 9.00 – 13.00 Uhr


Feel good in the Vitalpinum

The popular wellness and adventure garden pampers you with an extraordinary mix of vitality, relaxation and care. Immerse yourself in the world of alpine plants and experience the feeling of well-being from the mountains.

Getreidemühlen Waldner biotech

Naturally home-ground

Of course, the local soil offers the best conditions for good bread. The easiest way to do this is with an East Tyrolean grain mill. Producer, company boss and carpenter Dieter Waldner not only sells the Waldner household mills, traditionally made of solid wood, but much more. You are cordially invited to inform yourself.

Homemade bread is without compare. Get your tips for bread baking or the use of baking malt etc. from Claudia Waldner.


Chocolate makes happy

Chocolate makes you happy and the right address for it is Laura Schupfer‘s little shop under the arcades. There are Berger‘s sweets and handmade Pichler chocolates. Fruit gums, coconut bars and nutty sweets, local mocha or hot chocolate can also be enjoyed here.


Every Friday afternoon and Saturday morning our popular fresh produce market is held in Messinggasse, in the town of Lienz. Delicious treats – the region‘s best – are available at 18 stands.

Bergsport Gassler

The mountain is calling. Live in the moment.

Under the motto: „We love and live mountain sports“, the Gassler family has been running their specialist shop for more than 45 years. You are in good hands with them for mountaineering, hiking, climbing and ski touring. With great attention to detail, competent advice and a large selection, mountaineers are equipped.

Goller Schuhe

Everything goes

In the modern, bright and trendy ambience of the shops in Muchargasse and Johannesplatz you will find an extensive range of women‘s, men‘s and children‘s shoes. To match, there are indispensable accessories and a large selection of high-quality handbags.

Sanitätshaus Ortner

Soft bandages for the hardships of life

Soft bandages for the hardships of life are produced by master orthotist Walter Ortner. The person and his needs come first. Competent and friendly advice without any hectic rush – with commercial products and custom-made products.

Ortner Gesunde Schuhe

We focus on the foot

When you enter the Ortner shoe store, you discover that healthy shoes can be fashionable and trendy. There you will not only find the latest collection of Hartjes and Ecco, but also everything that is good for your feet – from classic Birkenstock slippers to mountain boots made of yak leather.

Gustl Lienz

There is much more to play!

Games and stationery and the name Gustl belong together. You‘ll find classics like Playmobil, Siku, Lego and Barbie… But also board games, soft toys, Schleich figures and remote-controlled cars. In our shop you will find billettes, craft supplies, gift boxes for every occasion and fireworks.

Zimml Alpinausstatter

For more fun during sport

The young dynamic team is the specialist for every sport that has to do with mountains or white water – kayaking, climbing, mountaineering, ski touring, ice climbing and much more. Summer and winter, they are themselves on the move in the mountains and know exactly what you need as an outdoor sportsman.

Ortner MeisterMetzger

The taste of the East Tyrolean mountains

The butcher‘s shop in the city centre is a very excellent one. MeisterMetzger Ortner has been making all his sausages, hams and the outstanding bacon himself since 1934. The bacon is the classic souvenir from East Tyrol, which can also be ordered in the online shop.

H12 Fashion Store

Simply attractive

The shop offers fashion on 800 m²: baby, children‘s and maternity fashion, youth fashion, sportswear, women‘s and men‘s fashion. A trendy selection of brands. Entertainment for the kids: Magic Mirror, wooden games, children‘s cinema and climbing wall.

Rotkäppchen Hutfachgeschäft

“Rotkäppchen” – well protected

A hat is a statement! It emphasises a person‘s character and charisma. „Rotkäppchen“ is the specialist shop in Lienz for hats, caps and headwear of all kinds. With a hat you are always well protected. Chapeau to those who wear them from Lienz!

Palla Schmuck Uhren Lienz

Trends and noble classics

Lovers of classic but also trendy jewellery and watch creations are sure to find what they are looking for at Palla am Johannesplatz. An experienced, committed and trend-savvy team is on hand to offer advice and assistance.


On the pulse of time

The Klockwerk shop has its finger on the pulse. Here you will find the most fashionable watches and trendy jewellery. The assortment includes well-known labels. The team is competent and committed. All services are also offered.

New Take Five

Find the special

A unique Fashion & Concept Store of the new generation showcasing a well-curated selection of high-end fashion and lifestyle products. A must visit address located in the heart of the old town in Lienz.


The horse in the china shop

The horse in the porcelain shop stands amongst countless equestrian sport items for which Wassermann is widely known. There are also many special household items by well-known brands.

Moonlight – Shopping

A Thursday evening in July and August

Moonlight shopping in the summer in Lienz‘s old town is a popular pleasure. Businesses open their boutiques, shops and outdoor dining areas. On these evenings, urbanity combined with a sense of well-being and shopping pleasure will go on well into the night.

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