Zedlacher Paradies

An educational trail under mighty larches

During fall, the 500-years-old larch stock has its most beautiful time. It’s also an experience during spring and summer. The learning path harbours monumental animals, which were specifically created by Erich Trost, an artist from Matrei.

Reiten-Tirol Ortnerhof

Whether at a gallop next to rushing streams or at a leisurely walk in East Tyrol‘s impressive mountain landscape. A paradise for horse and rider. Our reliable horses ensure unique experiences in the Hohe Tauern National Park region.

Papin Sport

Beautiful experience on two wheels

Papin Sport is the partner for one of Europe‘s most popular cycle routes with rental, service and shop. In 43 km of route, you master a 500 m difference in altitude downhill. There are also numerous stops along the way to make the trip more exciting, lively and varied.

Villgrater Natur

The best of wool

The Villgrater Natur Haus stands in the middle of nature and for nature. For over 30 years, the best of wool has been produced in Innervillgraten. In the Villgrater Naturschlaf-Manufaktur, exquisite natural resources are refined by hand into effective products, for more vitality in everyday life.

Öffnungszeiten Innervillgraten: Montag bis Freitag 7.30 – 12.00 Uhr, 13.30 – 18.00 Uhr und Samstag 9.00 – 12.00 Uhr
Öffnungszeiten Concept Store: Montag bis Freitag 9.00 – 12.30 Uhr, 13.30 – 18.00 Uhr und Samstag 9.00 – 13.00 Uhr

Mühlmann Bekleidung

Handmade in the alps

The fashion label was founded in 2008 by Bernd Mühlmann and convinces with its attention to detail and its quality and durability. With MÜHLMANN you can be sure that every single garment has been made with idealistic heart and soul.


Feel good in the Vitalpinum

The popular wellness and adventure garden pampers you with an extraordinary mix of vitality, relaxation and care. Immerse yourself in the world of alpine plants and experience the feeling of well-being from the mountains.

Alois Unterrainer

The art of the blacksmith

The art of blacksmith Alois Unterrainer is individual. His pieces are not created on a computer, they are not mass-produced. They are unique masterpieces for his customers. He learned throughout Austria and at the Centre for European Craft Techniques in San Servolo/Venice.

Tischlerei Forcher

Furniture quality from Tyrol

The production of Tyrolean quality furniture is continued in the 3rd generation by the grandson of the founder on an international level. To this day, the company has succeeded in combining tradition and technology at the highest level.

Getreidemühlen Waldner biotech

Naturally home-ground

Of course, the local soil offers the best conditions for good bread. The easiest way to do this is with an East Tyrolean grain mill. Producer, company boss and carpenter Dieter Waldner not only sells the Waldner household mills, traditionally made of solid wood, but much more. You are cordially invited to inform yourself.

Homemade bread is without compare. Get your tips for bread baking or the use of baking malt etc. from Claudia Waldner.


Chocolate makes happy

Chocolate makes you happy and the right address for it is Laura Schupfer‘s little shop under the arcades. There are Berger‘s sweets and handmade Pichler chocolates. Fruit gums, coconut bars and nutty sweets, local mocha or hot chocolate can also be enjoyed here.


Every Friday afternoon and Saturday morning our popular fresh produce market is held in Messinggasse, in the town of Lienz. Delicious treats – the region‘s best – are available at 18 stands.

Claudias BlumenSchmuck

Creative floristry

Creative floristry is the passion of master florist Claudia Ambrosch. She sells special flowers for special people. With Claudia and her team you are always well advised. For special celebrations – like Christmas or Mother‘s Day.

Bergsport Gassler

The mountain is calling. Live in the moment.

Under the motto: „We love and live mountain sports“, the Gassler family has been running their specialist shop for more than 45 years. You are in good hands with them for mountaineering, hiking, climbing and ski touring. With great attention to detail, competent advice and a large selection, mountaineers are equipped.

Leder Wimmer

Traditional costumes since 1772

The specialist shop „Leder Wimmer“ is located in Schweizergasse in Lienz. The tanned and pollutant-free leathers come from our own tannery and are used to tailor fine traditional costumes such as trousers or satchels (belts) according to your measurements and wishes. A fine garment for life!

Goller Schuhe

Everything goes

In the modern, bright and trendy ambience of the shops in Muchargasse and Johannesplatz you will find an extensive range of women‘s, men‘s and children‘s shoes. To match, there are indispensable accessories and a large selection of high-quality handbags.

Sanitätshaus Ortner

Soft bandages for the hardships of life

Soft bandages for the hardships of life are produced by master orthotist Walter Ortner. The person and his needs come first. Competent and friendly advice without any hectic rush – with commercial products and custom-made products.

Ortner Gesunde Schuhe

We focus on the foot

When you enter the Ortner shoe store, you discover that healthy shoes can be fashionable and trendy. There you will not only find the latest collection of Hartjes and Ecco, but also everything that is good for your feet – from classic Birkenstock slippers to mountain boots made of yak leather.

Gustl Lienz

There is much more to play!

Games and stationery and the name Gustl belong together. You‘ll find classics like Playmobil, Siku, Lego and Barbie… But also board games, soft toys, Schleich figures and remote-controlled cars. In our shop you will find billettes, craft supplies, gift boxes for every occasion and fireworks.

Zimml Alpinausstatter

For more fun during sport

The young dynamic team is the specialist for every sport that has to do with mountains or white water – kayaking, climbing, mountaineering, ski touring, ice climbing and much more. Summer and winter, they are themselves on the move in the mountains and know exactly what you need as an outdoor sportsman.

Ortner MeisterMetzger

The taste of the East Tyrolean mountains

The butcher‘s shop in the city centre is a very excellent one. MeisterMetzger Ortner has been making all his sausages, hams and the outstanding bacon himself since 1934. The bacon is the classic souvenir from East Tyrol, which can also be ordered in the online shop.

H12 Fashion Store

Simply attractive

The shop offers fashion on 800 m²: baby, children‘s and maternity fashion, youth fashion, sportswear, women‘s and men‘s fashion. A trendy selection of brands. Entertainment for the kids: Magic Mirror, wooden games, children‘s cinema and climbing wall.

Rotkäppchen Hutfachgeschäft

“Rotkäppchen” – well protected

A hat is a statement! It emphasises a person‘s character and charisma. „Rotkäppchen“ is the specialist shop in Lienz for hats, caps and headwear of all kinds. With a hat you are always well protected. Chapeau to those who wear them from Lienz!

Palla Schmuck Uhren Lienz

Trends and noble classics

Lovers of classic but also trendy jewellery and watch creations are sure to find what they are looking for at Palla am Johannesplatz. An experienced, committed and trend-savvy team is on hand to offer advice and assistance.


On the pulse of time

The Klockwerk shop has its finger on the pulse. Here you will find the most fashionable watches and trendy jewellery. The assortment includes well-known labels. The team is competent and committed. All services are also offered.

Stadtapotheke “Zur Madonna”

Seit Generationen im Dienste …

The city pharmacy „Zur Madonna“ in the Upper Old Town, owned and managed by the von Erlach family for over 150 years, combines tradition with the high quality requirements of today. A competent and committed team is always ready to meet the needs of its customers. In addition to comprehensive individual advice, house specialities and own brands round off the range.

New Take Five

Find the special

A unique Fashion & Concept Store of the new generation showcasing a well-curated selection of high-end fashion and lifestyle products. A must visit address located in the heart of the old town in Lienz.


The horse in the china shop

The horse in the porcelain shop stands amongst countless equestrian sport items for which Wassermann is widely known. There are also many special household items by well-known brands.

Moonlight – Shopping

A Thursday evening in July and August

Moonlight shopping in the summer in Lienz‘s old town is a popular pleasure. Businesses open their boutiques, shops and outdoor dining areas. On these evenings, urbanity combined with a sense of well-being and shopping pleasure will go on well into the night.

Stay always up to date
Subscribe to our newsletter.